Orality Talks Webinar
Mission Publishing Frontiers: Upgraded Strategies & Platforms for a Digital Age
Mar 12, 2025, 8:00 pm (Manila), 7:00 am (EST)
Our speakers:

Dr. Malele Ngalu – Oasis International, East Africa Director

Dr. Romerlito Macalinao – Asia Graduate School of Theology, Dean
The Up-Coming Conversation
Publishing models can be categorized based on their format, accessibility, and level of author control.
Traditional Publishing: Structured, highly selective models offering professional services and distribution networks.
- Commercial Publishing House: Established publishers providing name recognition, editorial services, graphic design, and book sales. Authors receive royalties, while publishers manage production and distribution.
- Publishing Services: Agencies hired by authors to coordinate printing, shipping, and other services, often at high cost.
Independent and Hybrid Publishing: Flexible models that give authors more control over the publishing process.
- Self-Publishing: Authors independently fund publication through personal investment or donor assistance. They retain all proceeds after deducting printing costs and profit margins. Distribution typically occurs through the author or their network of supporters.
- Print-on-Demand: A model where books are printed only when ordered, reducing inventory costs. It often includes professional editorial and graphic design services, generating income while satisfying academic requirements like the “publish or perish” mandate.
- E-books: Digital publications offering lower production costs, easy purchase, instant delivery, and no inventory overhead.
Open & Digital Publishing: Innovative models leveraging digital platforms to offer broad access and collaborative opportunities.
- Multi-Modal Publishing: Integrates various media forms for richer content experiences:
- Videos & Channels: Video content hosted on platforms like YouTube, Vimeo, or proprietary websites.
- Webinars: Interactive online seminars combining video, audio, and presentations.
- Podcasts: Audio content distributed through streaming services and RSS feeds.
- Shorts/Reels: Brief video content optimized for social media platforms.
- Open-Source Publishing: Freely accessible or low-cost works with varying copyright permissions:
- Creative Commons: Academic and creative works made available under licenses allowing customized copyright permissions.
- Hybrid Commons: Similar to Creative Commons, providing free access to books, articles, recordings, and art forms, with optional copyright restrictions.
- Open Source: Books, articles, and other resources offered for free or at a nominal fee, often with collaborative features.
- Open-Source Digi-Books: Fully digital books featuring hyperlinked citations and multimodal content, including text, video, audio, and interactive elements.
Introduction to the next Orality Talks Journal
Ever since the world moved from complete oral communication to the innovations of multiple literacies, power shifted from one source to another. Prior to that, power tended toward relational ties. Enter Textuality – the technologizing of ideas and words.
Information is power. Archiving that information harnesses power. Disseminators of information become cultural-societal influencers who intend to profit from their efforts. They may profit through the satisfaction of making the world a better place. They hope to profit financially as the ultimate incentive. They must make more money to produce more “good.”
Never since the era of Johannes Gutenberg has the world of publishing our thoughts and resources changed so dramatically. The days of magnate hard-copy print-text publishers fade even as you read this digital message. Newspapers and magazines flew off the stands and shelves. Now they are simply blowing away. They still have their place, but fewer readers access them. The visual, digital, and aural worlds point us toward the publishing trends for capturing the minds of this and the next generations. This is not just about the cyber world, social media, and Netflix. Read more in the next OT Journal!
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